James Allen

My favorite seller is the website jamesallen, which was founded in 2006 and since then has earned a reputation. Impressively, jamesallen has over 200,000 diamonds in stock, all of which can be viewed online. No other seller has so many diamonds and most of them in house! Each of these diamonds has a certificate, most of them from the GIA or AGS, which are the two highest quality certificates available for diamonds. The advantage of having so many diamonds is that unlike whitflash, for example, diamonds are available for every budget. Whether it is a cheap small diamond for a watch or a luxurious diamond for a engagement ring – jamesallen has them all. Whichever diamond you buy, you can then choose exactly which one you want to buy with what I believe to be the best technical implementation online. The photos and 360-degree videos that are provided are on a higher level than anything I have encountered in the diamond business. This is not astonishing, since jamesallen has numerous certified diamond experts as well as professional photographers as employees. Due to the size of the online shop, jamesallen can also allow itself to offer many special offers and discounts, which with a little luck and patience can be a real bargain. Even if this was never whitflash’s claim, it is definitely an argument for jamesallen if you don’t have unlimited financial means. The last point should be a plus point for jamesallen, especially for international customers. The runner offers 24/7 customer service and can, therefore, be reached from any region at any time. A good customer service creates trust and has often helped me with my diamond purchases. For more on James Allen it is important to do proper research.

Evaluation of the best online shops for buying diamonds

For a long time it was considered unusual to buy gems and jewelry online. Especially for the purchase of a diamond the local jeweler was trusted instead of researching the internet. This is changing bit by bit, as the quality of online sellers for diamonds has been increasing continuously for years. In the following, I would like to introduce the three best online shops and explain their advantages and disadvantages. Because buying diamonds online has many benefits and you should know about it!

Stunning Sparkling Diamond

Why buying a diamond online may seem difficult at first, but it is not

Many customers still find it hard to believe that by far the most diamonds are now sold online and not in jewelry stores. The online purchase of a diamond has many advantages. It is well known that when buying a diamond, the 4C’s are important, namely color, clarity, carat and cut. The differences between the different categories, such as color differences between a G and H diamond, are not visible to the naked eye. Besides a magnifying glass and a sample stone, you need calm and perfect lighting conditions. In a jewelry shop this is often not guaranteed. Online, on the other hand, you can take the time you need, and with the help of online tools the seller can view diamonds digitally and 20x magnification in perfect light conditions. In addition, there are same day delivery options and a return option of up to four weeks. Not least because of these arguments the online market for diamonds is growing steadily. In order not to fall for scammers, I will describe three online shops in the following, with which I have made good experiences both as a customer and in business.


In summary, the quality of the online diamond market has greatly improved in recent years, making online buying a very good option. Especially sellers like jamesallen convince through price, quality, and customer service. In combination with the advantages compared to an offline purchase, where you have to decide for or against a diamond under time pressure and not optimal conditions, for me personally everything speaks for choosing and buying my diamonds only online. Even though the first purchase cost me some effort, I have not bought a diamond offline since the first online purchase, but if I was dissatisfied I chose the return option from whitflash or jamesallen and got my money back reliably within 5 working days. For the online purchase, the first step is probably the most difficult one. But trust me, you won’t regret it.